The Nordics' first Sports Direct flagship store opened in Citycenter
A major new destination for sports and active lifestyle enthusiasts has arrived in the heart of Helsinki as the first-ever Sports Direct flagship store in the Nordics has opened its doors at Citycenter.
Spanning two impressive floors, the new store brings together some of the world’s most iconic sports and outdoor brands under one roof. Customers can explore a wide selection from leading names including Nike, Adidas, PUMA, Under Armour, The North Face, and Columbia.
Designed to serve a wide range of customers, the flagship store offers dedicated experiences for different sports and activities. Runners can benefit from a specialised concept that helps identify the ideal footwear based on individual gait and running style, while cycling enthusiasts can enjoy a dedicated bike department along with maintenance and servicing options.
In addition to sports equipment and apparel, visitors will also discover the stylish USC department, featuring premium fashion and well-known lifestyle brands for those who appreciate contemporary sporty style.
The opening of the new Sports Direct flagship store further strengthens Citycenter’s position as one of Helsinki’s leading shopping destinations. Located in the very heart of the city, the store is easily accessible for both local residents and visitors alike.
Sports Direct welcomes everyone to explore the first flagship store in the Nordics and experience a new level of sports retail in the centre of Helsinki.
